Pet Dental Cleaning Supplement for Breath Freash Plaque and Tartar Removal

Maintains pets' oral health, freshens breath, and supports microbiome regulation, while offering good palatability and stability, making it suitable for daily oral care.

Brown Algae (Ascophyllum nodosum)

Sodium Hexametaphosphate

Fresh Breath Blend (Decaffeinated Green Tea & Parsley)

Postbiotic (L. plantarum)

1. According to the data from the NASC conference, postbiotics have become the quickest-growing category in the pet biotech market. In 2025 the sales of postbiotics increased by 380% as compared to the previous year, with 67% of customers ready to buy postbiotics at a higher price. L. Plantarum postbiotics have been proven effective in a canine study done in 2025, which demonstrated its potential to decrease plaque biofilm production.

2. After ingestion, brown algae leaves the body through saliva, preventing the formation of plaque and tartar. It has been duly researched in pets and has demonstrated its effectiveness in decreasing tartar and plaque. Sodium hexametaphosphate interacts with calcium in saliva and has demonstrated its ability to reduce tartar formation by 60%-80%. Both substances together inhibit the process of tartar mineralization via different mechanisms.

3. More and more customers ask for natural non-chemical oral products, and natural formulations already hold a little under 25% in terms of sales. The formula contains plant-based components such as caffeine-free green tea and parsley.