Cats Hairball Support Chews Supports Healthy Digestion Shiny Skin & Coat

Helps cats naturally relief ingested hairballs, supports healthy digestion, and promotes overall skin, coat, and immune system health.

Psyllium Husk

Omega-3

Apple

Barley Flour

Zinc

1. Cat grass chews/hairball control chews category is showing a CAGR of 12.3%, which is way above the overall growth of the pet supplement industry too. Psyllium husk used as a functional ingredient in hairball control snacks has gained validation from the industry as an efficient hairball relief solution, and the market is already well aware and educated about it.

2. Gut health positioning shows up in 31% of global new product launches, leading among all health supplements. In addition, 32% of the pet owners are looking for a pet supplement rich in fiber. This type of formulation offers dual action fiber, which includes both soluble and insoluble fibers that perfectly satisfy consumers needs for gut health.

3. Apple pomace gives a nice fruity smell and barley flour gives cereal like flavor, which is otherwise neutralized by the earthy taste of psyllium husk. In combination with the dual action fiber, it offers benefits of hairball support and gut support.