Cat Grass Snack Dental Care Supplement Support Hair Balls

Gently helps eliminate hairballs and reduce hairball buildup, supports digestive health and a healthy skin & coat, while providing a delicious daily treat for your cat.

Wheat Flour

Salmon

Barley Grass Powder

Lecithin

Catnip

Sodium Bicarbonate

1. Nearly half of cat owners focus on their cat’s need to control hairballs, and the hairball control products have transitioned from seasonal products into year-round products. The product being presented is new to this fast-growing sector because it comes in the form of a treat, presenting a unique chance in the market.

2. The market for cat hairball-control supplements is shifting from the consumption scenario of "emergency" to that of "prophylaxis." In other words, consumers are going from passive to a proactive consumer approach. Because of its incorporation into people’s daily brushing obligations and feeding habits, it will turn from "temporary stock" in first-aid into repeated use.

3. In the hairball-control cellulose market is that consumers get ready to pay extra for the safe ingredients that perform well. EU markets confirm that natural products sell at a premium price of 40%-70% in comparison to mass market alternatives.

4. The key functional ingredients that enter the formula are commonly present in best-selling products already. Therefore, once the product is out in the market, it will be easily accepted by consumers as they are familiar with the ingredients.