Cat Calming Soft Chews Hemp Seed Pet Supplement Wellbeing & Relaxing

Promotes calmness and emotional well-being, helps pets stay relaxed and comfortable, while supporting immune function, digestive health, healthy skin and coat, and overall vitality.

Colostrum

Organic Chamomile

Organic Hemp Seed Oil

Organic Hemp Seed Powder

1. The pet industry is undergoing a major transformation, moving away from the traditional offerings of single-purpose products toward multi-purpose formulations. Veterinarians are actively endorsing products that combine different health benefits into one. The combination of different active ingredients creates what experts call an “immunity + calming + skin & coat” cycle, instead of single-function as used in many products today.

2. Pet health is evolving from a “curative” approach to “preventive,” giving rise to an unprecedented growth of pet supplements, outpacing more traditional products such as pet food and treats. This formula can be added to any drink or food on a daily basis and can be used long-term, fitting closely into the preventive model rather than being used by pet owners dealing with health problems.

3. It is becoming easier for pet owners to accept pet versions of ingredients that are already well-known to them from their own functional foods, such as colostrum, chamomile, and hemp seed oil. This helps trigger cross-category cognitive transfer and increases the demand for pet supplements.